Green Bay real estate is anchored by one of professional football's most iconic franchises — the Green Bay Packers — alongside a substantial paper, food processing, and healthcare employment base that provides economic diversity well beyond any single employer or seasonal event. Median home prices sit near $230,000, with single-family homes across neighborhoods like Allouez, De Père, and Howard ranging from $190,000 to $370,000. The Fox River waterfront and Bay of Green Bay access add scenic premium to certain corridors, with waterfront properties listing from $350,000 to $750,000.
Brown County rental investment and Wisconsin property tax impact
Green Bay's balanced employment economy — healthcare at Aurora BayCare and HSHS hospitals, manufacturing at Georgia-Pacific and Bellin, and the Packers organization — creates stable year-round rental demand. Cap rates on Green Bay single-family rentals average 6–8.5%, with gross rent multipliers between 12 and 16. Brown County effective property tax rates run approximately 1.9% of assessed value — Wisconsin's elevated tax burden requires careful modeling, but strong rents and low acquisition prices offset the carrying cost in most scénarios. Three-bedroom homes from $180,000 to $250,000 renting for $1,200–$1,600/month represent the core investment tier.
Packers home game weekends create short-term rental premiums in the immédiate Lambeau Field vicinity — owners of homes within walking distance of the stadium report $800–$2,500 per game-day weekend on platforms like Airbnb, with the 8-home-game regular season schedule creating meaningful supplemental income. De Père, directly south of Green Bay along the Fox River, offers a premium suburb with newer construction from $280,000 to $450,000 and strong St. Norbert College enrollment that adds student housing demand to the submarket.
